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Children are not a monolithic audience, but have diverse needs, interests and abilities. They deserve what adults demand – high-quality entertaining and informational media content, across a variety of genres. |
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Media can adhere to program and marketing practices that respect children’s developmental abilities and still be profitable for producers and distributors.
Realistic strategies for responsible media can only come from those who respect its power, understand its economic realities, and truly believe that it has a constructive role in children’s lives.
Legislation and regulation cannot mandate quality in children’s media; at best, they can create a just, supportive environment in which quality can flourish.
Convening children’s media leaders to address key issues will inform decisions made on behalf of children, and at the same time, can promote government, press and public recognition of great media for kids.
Children’s media is not a stepping-stone or backwater. Most professionals who choose to work there love young people and strive to give them high quality. |
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In addition to the ACCM, Fellows was President of the American
Telecommunications Group (successor to CEN), which ceased operations in 2003, and The Hartford Gunn Institute. He is Chairman of the Publishing Committee for Current, a biweekly publication directed to public broadcasting and educational telecommunications personnel nationwide.
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David Kleeman is President of the American Center for Children and Media, an executive roundtable and professional development hub that promotes exchange of ideas, expertise, and information as a means for building quality. The Center is leading the children's media industry in developing child-friendly, sustainable solutions to long-standing and emerging issues.
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